Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of New Media and Communication (30% English)
  3. Course Structure Diagram with Credits
  4. Copywriting in New Media
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/04/2026

Code - Course Title Course Type Laboratory + Practice ECTS
YMİ220 - Copywriting in New Media V. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ İSMAİL KAPLAN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Copywriting in Digital Media
Week - 2 Digital Platforms and Target Audience Analysis
Week - 3 Creativity and Language Use in Copywriting
Week - 4 Storytelling in Digital Media
Week - 5 Content Writing on Social Media
Week - 6 Text Types and Platform-Based Writing Techniques
Week - 7 Copywriting for Podcasts and Audio Content
Week - 8 SEO and Keyword Usage
Week - 9 Attracting Attention and Driving Engagement
Week - 10 Creating a Content Calendar and Content Strategy
Week - 11 Artificial Intelligence and Copywriting
Week - 12 Algorithms and Text in New Media
Week - 13 Disinformation, Clickbait, and Post-Truth Writing
Week - 14 Persuasive Text on New Media

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs