Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
İLT313 - Communication Management	V. SEMESTER	0 +3	4.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. ÇAĞLAR GENÇ
Mode of Delivery	Face-to-face and student group presentations
Place of Delivery
Used Educational Platforms
Prerequisites	Non
Courses Recomended	Non
Recommended Resources	Non
Work Placement	Non
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Theme Identification, and Team Formation
Week - 2		Literature Review and Conceptual Framework
Week - 3		Corporate Identity, Culture, and Brand Architecture
Week - 4		Organizational Structure and Communication Architecture
Week - 5		Stakeholder Analysis and Prioritization
Week - 6		Strategic Communication Management Plan
Week - 7		SWOT, PESTEL, and Competitive Analysis
Week - 8		Target Audience and Market Segmentation; Budgeting
Week - 9		Resource Allocation, and KPI Formulation
Week - 10		Internal Communication Strategy: Planning
Week - 11		Internal Communication: Implementation and Digital Tools
Week - 12		External Communication: Integrated Marketing Communications (IMC) Planning
Week - 13		External Communication: Digital Implementation
Week - 14		Crisis Scenario Mapping, Metrics, and Final Reporting

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100