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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Business Management
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞL153 - Business Management I. SEMESTER 3 +0 6.0
Language of Instruction İngilizce
Course Type Required Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ DENİZ SEVİNÇ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Ebert, R. J. ve Griffen, R. W. (2017). Business Essentials. Pearson.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 THE ECONOMIC ENVIRONMENT OF BUSINESS FIRMS
Week - 2 THE FUNCTIONS OF BUSINESS
Week - 3 MANAGEMENT FUNCTION
Week - 4 ORGANIZATON
Week - 5 HUMAN RELATIONS
Week - 6 HUMAN RESOURCES MANAGEMENT
Week - 7 HUMAN RESOURCES MANAGEMENT
Week - 8 MARKETING PROCESS
Week - 9 PRODUCT MANAGEMENT
Week - 10 PRICING
Week - 11 PROMOTION
Week - 12 DISTRIBUTION CHANNELS
Week - 13 FINANCIAL MANAGEMENT
Week - 14 SUMMARY

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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