Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ202 - Theory and Practice in Public Relations	IV. SEMESTER	2 +2	6.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. ATILIM ONAY, DR. ÖĞR. ÜYESİ LEVENT ÖZKOÇAK
Mode of Delivery	This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	A SPECIALLY COMMISSIONED REPORT STRATEGIC PLANNING IN PUBLIC RELATIONS A PRACTICAL GUIDE, Kieran KnightsPlanning and Managing Public Relations Campaigns, Anne Gregory
Work Placement	Campaign presentation
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction
Week - 2		Public Relations Process, Target Audience, Tools and methods of Public Relations
Week - 3		Corporate Identity
Week - 4		Corporate Image
Week - 5		Internal Public Relations
Week - 6		Internal Public Relations
Week - 7		Internal Public Relations
Week - 8		Crisis Management
Week - 9		Marketing Public Relations
Week - 10		Event Management
Week - 11		Event Management
Week - 12		Event Management
Week - 13		Sponsoship
Week - 14		Social Responsibility

No content has been provided.

No content has been provided.

No content has been provided.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)