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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Media Planning
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 05/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ305 - Media Planning V. SEMESTER 3 +0 3.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. NEVZAT BİLGE İSPİR
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery On Campus
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended It is suggested for students to take RHI 203 Introduction to Advertising course.
Recommended Resources J. Z. Sissors and R. B. Baron. Advertising Media Planning. 2010, McGraw Hill
Work Placement non
Aims of the Course The aim of this course is to enable students to understand the fundamental concepts, principles, and methods of media planning; to select appropriate media channels based on target audience and market analyses; to develop effective media strategies and plans; and to gain the knowledge and skills necessary to evaluate media plans in terms of budget, reach, frequency, and effectiveness.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 LO-1 Introduction Lecture Question & Answer Discussion
Week - 2 LO-1 Sample media plan presentation Lecture Question & Answer Discussion
Week - 3 LO-1 The relationship between media, advertising and consumer Lecture Discussion
Week - 4 LO-2 Basic measurement and calculations Lecture Question & Answer Discussion
Week - 5 LO-2 Advanced measurement and calculations Lecture Question & Answer Discussion
Week - 6 LO-3 Marketing strategy and media planning Lecture Question & Answer Discussion
Week - 7 LO-3 Strategy Planning I: Who, where and when Lecture Question & Answer Discussion
Week - 8 LO-3 Strategy Planning II: Weighting, Availability, Frequency, and Scheduling Lecture Question & Answer Discussion
Week - 9 LO-3 Selecting media classes: Intermedia comparisons Lecture Question & Answer Discussion
Week - 10 LO-3 Principles of planning media strategy Lecture Question & Answer Discussion
Week - 11 LO-3 Evaluating and selecting media tools Lecture Question & Answer Discussion
Week - 12 LO-3 Media costs and purchasing problems Lecture Question & Answer Discussion

  • Quality Education Responsible Production and Consumption

  • Media, Design and Creative Arts

  • Open-Ended Test Multiple Choice Test

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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