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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Creativity in Advertising II
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ304 - Creativity in Advertising II VI. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ, DR. ÖĞR. ÜYESİ ÖMER KUTLU
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended It is suggested for students to take Advertising Creativity I course.
Recommended Resources Yaratıcılık Fırtınası, Kyna Leski, Mediacat Yaratıcılık, Elif Karabulut Temel, Akademisyen KitabeviKıça Şaplak Attıran Fikirler Nasıl Üretilir?, Chris Barez-Brown, Reklamcılık VakfıYaratıcılık Kuralları Boşverin, John Hegarty, Mediacatİyi Yaşamak İçin Yaratıcı Düşünmek, Joey Reiman, Reklamcılık Vakfı
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Creativity: Unexpected but Relevant Selling Messages
Week - 2 Branding
Week - 3 Fact Finding: The Basis For Effective Creative Work
Week - 4 Strategy: A Road Map for the Creative Team
Week - 5 Ideas: The Value of the 21st Century
Week - 6 Words on Paper: Connecting to Consumers' Hearts and Minds
Week - 7 TV: The Power of Sight, Sound and Motion
Week - 8 Formats in the radio advertising. Advertising writing for the radio
Week - 9 Television advertising. The characteristics of commercials
Week - 10 Commercial scenerio writing. Production of commercials
Week - 11 Outdoor advertising
Week - 12 Internet advertising
Week - 13 Client Pitches: How to Sell Your Ideas

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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