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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Advertising Campaign Analyses
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ334 - Advertising Campaign Analyses VI. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ HALUK AKARSU
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended None
Recommended Resources A history of advertising / Stéphane Pincas, Marc Loiseau. Köln : Taschen, 2008.Lovemarks : markaların ötesindeki gelecek / Kevin Roberts. İstanbul : MediaCat, 2006.
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Advertising Campaign Brief Analysis
Week - 2 Advertising Campaign Research Analysis
Week - 3 Market analysis
Week - 4 Product/service analysis
Week - 5 Target market analysis
Week - 6 Advertising Campaign Strategy Analysis
Week - 7 Advertising Campaign Budget Analysis
Week - 8 Advertising Campaign Creative Idea Analysis
Week - 9 Advertising Campaign Artistry/Production Analysis
Week - 10 Advertising Campaign Media Plan Analysis
Week - 11 Advertising Campaign Success Measurement Anaysis
Week - 12 Alternative Campaign Development
Week - 13 Sectoral Prediction and Vision Presentation
Week - 14 Discussion

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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