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Week - 1
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Week 1 – Course Introduction and Conceptual Framework
Course objectives, expectations, and assessment system
Introduction to artificial intelligence and its relation to tourism guiding
Overview of the five main evaluation criteria
Task: Students select an AI-based tourism application for analysis |
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Week - 2
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Week 2 – Tourism Guiding Skills and English Terminology
Core guiding skills: communication, cultural narration, orientation
Related English terminology
Sample application analysis: How to define a “learning area” |
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Week - 3
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Week 3 – Criterion 1: Learning Area and Method (I)
Analyzing which guiding skills the application focuses on
English expressions for various learning types (simulation, AR, chatbot, quiz)
Academic sentence-building exercises |
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Week - 4
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Week 4 – Criterion 1: Learning Area and Method (II)
Defining the target level (students, professionals, trainees)
How to present “learning method & target audience” in the PPT
Group work: comparison of three sample applications |
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Week - 5
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Week 5 – Criterion 2: Artificial Intelligence Features (I)
Ways AI technology is applied
Examples: personalization, route creation, voice guidance
Describing AI functions in text (use, enable, generate, analyze, etc.) |
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Week - 6
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Week 6 – Criterion 2: Artificial Intelligence Features (II)
Understanding real-time feedback
Writing comparative sentences with non-AI alternatives
Assignment: Describe which features of the chosen app are AI-based |
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Week - 7
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Week 7 – Criterion 3: Content and Personalization (I)
Evaluating content variety: historical, gastronomy, nature tours, etc.
English sentence patterns for “variety of content”
Mini writing task: describing the application’s content offerings |
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Week - 8
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Week 8 – Criterion 3: Content and Personalization (II)
User-based personalization (age, interests, needs, time limits)
Explaining additional features in English (AR maps, certifications, etc.)
Peer feedback: students evaluate each other’s texts |
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Week - 9
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Week 9 – Criterion 4: User Experience and Accessibility (I)
Concept of user experience (UX) in tourism apps
Examples of user-friendly interfaces
Speaking activity on “ease of use” and “accessibility” |
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Week - 10
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Week 10 – Criterion 4: User Experience and Accessibility (II)
Platform diversity: Mobile, Web, AR/VR, smartwatch integration
Language support and translation features
Group activity: examples of multilingualism in tourism apps |
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Week - 11
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Week 11 – Criterion 5: Price and Accessibility (I)
The freemium model and free features
Describing the advantages of premium packages
Creating an academic comparison table: “Free vs Premium features” |
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Week - 12
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Week 12 – Criterion 5: Price and Accessibility (II)
Examples of offline access
Writing a paragraph on “accessibility and affordability”
Drafting a presentation outline combining all five criteria |
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Week - 13
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Week 13 – Student Presentations (I)
Students present their selected AI-supported applications in English
Rubric-based evaluation (language, content, visuals, delivery)
Feedback and class discussion |
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Week - 14
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Week 14 – Student Presentations (II) & General Evaluation
Continuation of presentations and in-class evaluation
Self-assessment form based on the five criteria
Overall course reflection and feedback |
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