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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Tourism
  2. Department of Gastronomy and Culinary Arts
  3. Course Structure Diagram with Credits
  4. F&B Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL256 - F&B Marketing IV. SEMESTER 3 +0 4.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s)
Mode of Delivery face to face
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing
Week - 2 Marketing
Week - 3 Market concept
Week - 4 INFORMATION SYSTEM IN MARKETING
Week - 5 product
Week - 6 Product differentiation
Week - 7 Marketing Mix
Week - 8 Price
Week - 9 Place
Week - 10 Promotion
Week - 11 Promotion
Week - 12 Development Process of Promotion Mix
Week - 13 Promotion Tools
Week - 14 Public relations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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