Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL105 - Services Marketing	III. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	PROF. DR. OKTAY EMİR
Mode of Delivery	Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no course suggested for students takşng this course
Recommended Resources	Öztürk, A. Sevgi (2010). Hizmet Pazarlaması, Ekin Basın Yayın ve Dağıtım, Bursa.
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Service concept and importance of service sector
Week - 2		Differences of service and product
Week - 3		Services and classification of services
Week - 4		Marketing mix component in service marketing: Product
Week - 5		Distribution in service marketing
Week - 6		Pricing in services
Week - 7		Promotion mix component in service marketing: Promotion and Advertisement
Week - 8		Promotion mix component in service marketing: Public Relation and Personal Selling
Week - 9		Direct Marketing in service marketing
Week - 10		Service marketing and staff
Week - 11		Service and Customers, physical evidences in service marketing
Week - 12		Service marketing capacity and demand management
Week - 13		Service quality and service comparison
Week - 14		Relational marketing in service marketing

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100