Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
İŞL550 - Corporate Reputation Management	II. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. MESUT KURULGAN
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisites and co-requisites
Courses Recomended	Recommended optional programme component is BUS-----
Recommended Resources	Kurumsal İtibar ve Paradigmalar (Editör:Nurhan ŞAKAR)BETA Yay.
Work Placement	There is no Work Placement.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Corporate Reputation and the basic concepts associated with the concept of corporate reputation,the importance and benefits of corporate reputation
Week - 2		Approaches to Corporate Reputation
Week - 3		Corporate Reputation and stakeholders
Week - 4		Measurement of Corporate Reputation
Week - 5		Corporate reputation management
Week - 6		The role of corporate reputation in providing competitive advantage
Week - 7		Competitive Approach and Corporate Reputation
Week - 8		The role of public relations in the provision of corporate reputation
Week - 9		As in crisis management
Week - 10		Corporate reputation and social responsibility
Week - 11		Corporate reputation and employees
Week - 12		Corporate reputation and financial performance

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
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