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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. PhD in Business Administration
  4. PhD in Business Administration (English)
  5. Course Structure Diagram with Credits
  6. Directed Readings and Proposal of a Research in Global Mar.
  7. Description
  • Description
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  • ECTS Credit Load
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞL624 - Directed Readings and Proposal of a Research in Global Mar. II. SEMESTER 3 +0 7.5
Language of Instruction İngilizce
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. FEYZA AĞLARGÖZ
Mode of Delivery The courses will be conducted face-to-face.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional program component for this course.
Recommended Resources Keegan, W. J., and Green, M. C. (2019). Global Marketing (10th edition). Pearson.Czinkota, M.R., Ronkainen, I. A., and Peng Cui, A. (2023). International Marketing (Eleventh Edition). Cengage LearningBerndt, R., Fantapié Altobelli, C., and Mander, M. (2023). International Marketing Management. Springer Gabler.Kotabe, M., & Helsen, K. (2020). Global Marketing Management (9th ed.). Wiley.Hofstede, G. (1980). Culture\'s Consequences: International Differences in Work-Related Values. Sage Publications.Cavusgil, S. T., Knight, G., & Riesenberger, J. R. (2020). International Business: The New Realities (5th ed.). Pearson.De Mooij, M. (2019). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (3rd ed.). Sage Publications. Kotler, P. & Armstrong, G. (2020). Principles of Marketing (18th edition). Harlow: Pearson.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Global Marketing Research
Week - 2 Theoretical Foundations of Global Marketing
Week - 3 Cultural Dimensions in Global Marketing
Week - 4 Global Branding and Positioning
Week - 5 International Market Entry Strategies
Week - 6 Consumer Behavior in Global Contexts
Week - 7 Digital Transformation in Global Marketing
Week - 8 Challenges in Global Marketing
Week - 9 Sustainability and Ethics in Global Marketing
Week - 10 Academic Literature Review Techniques
Week - 11 Emerging Trends in Global Marketing Research
Week - 12 Advanced Methodologies in Global Marketing
Week - 13 Research Proposal Development
Week - 14 Final Proposal Submission and Reflection

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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