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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Theory and Research in Digital Advertising
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ537 - Theory and Research in Digital Advertising I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ HALUK AKARSU
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites This lesson does not have prerequisites and co-requisites
Courses Recomended
Recommended Resources Rodgers, S., & Thorson, E. (Eds.). (2017). Digital advertising: Theory and research. Routledge.Advances in Advertising Research, Book Series, Springer.Machlis, S. (2019). Practical R for Mass Communication and Journalism. Routledge.
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Digital Media and the Current State of Advertising
Week - 2 Digital Ad Formats
Week - 3 Dijital Media and Advertising Models
Week - 4 Dijital Media and Advertising Models
Week - 5 Trends in Digital Advertising Research: Interaction
Week - 6 Trends in Digital Advertising Research: Content Creation
Week - 7 Trends in Digital Advertisng Research: Personalization, Targeting
Week - 8 Trends in digital Advetising Research: User Privacy
Week - 9 New Research Approaches
Week - 10 Digital Media and Data Collection Techniques
Week - 11 Data Collection from Social Networks
Week - 12 Data Collection Practice
Week - 13 Data Collection Practice
Week - 14 Data Collection Practice

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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