Graduate School | Department of Advertising and Public Relations | Master of Arts (MA) Degree | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
LEE510	Ethics of Science and Research Techniques	Required Courses	3+0	7.5
RHİ522	Brand Management	Required Courses	3+0	6.0
RHİ533	Mobile Advertising	Required Courses	3+0	6.0
RHİ537	Theory and Research in Digital Advertising	Required Courses	3+0	6.0
	Elective Courses			10.5
Sum				36

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İST534	Statistical Analysis and Evaluation	Required Courses	3+0	6.0
RHİ526	New Approaches in Public Relations	Required Courses	3+0	6.0
RHİ530	Advertising Psychology	Required Courses	3+0	6.0
	Elective Courses			4.5
Sum				22.5

III. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ700	Thesis	Required Courses	0+1	30.0
Sum				30

IV. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ700	Thesis	Required Courses	0+1	30.0
Sum				30

Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ519	Advertising and Society	Elective Courses	3 + 0	6.0
RHİ521	Global Marketing Communication	Elective Courses	3 + 0	6.0
RHİ535	Crisis Communication	Elective Courses	3 + 0	6.0
RHİ539	Communication Strategies in Sustainability and Social Innov.	Elective Courses	3 + 0	6.0
RHİ541	Advertising Narrative and Analysis	Elective Courses	3 + 0	6.0
RHİ532	Consumer Neuroscıence	Elective Courses	3 + 0	6.0
RHİ534	Relationship Management in Public Relations	Elective Courses	3 + 0	6.0
RHİ536	Digital Content Marketing Methods	Elective Courses	3 + 0	6.0

Ens.-Uzmanlık Alan Dersi

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
UZM700	Research in Area of Specialization	Ens.-Uzmanlık Alan Dersi	5 + 0	4.5