Graduate School | Department of Advertising and Public Relations | Master of Arts (MA) Degree

#	Key Learning Outcomes
1	carry out independent studies to update their field knowledge.
2	develop their knowledge of the field at expertise level
3	comprehend the interaction between the disciplinesofadvertising and the public relations.
4	define and identify the main problems and their causes of field
5	have knowledge of research methods at the level of expertise
6	use their expert-level theoretical and practical knowledge
7	analyze,interpret and evaluate the information from different disciplines
8	use both qualitative and quantative research methods in the field of study atan advanced level.
9	identifythe problems of advertising and public relations, find solutions to defined problems, put theminto actionand evaluate the obtained results.
10	carry out their studiesindependently or as a member ofa team.
11	evaluate the information about the advertising and public relations critically and direct learning needs and requirements.
12	presentcurrent developments of the advertising and public relations andindividual studieswith the support of qualitative and quantative data, in written, oral and visual forms and in asystematic manner.
13	analyze develop and direct social relations and their normswith acritical perspective.
14	communicate inat least one foreign language n written and oral forms (“European Language Portfolio Global Scale”, Level B2)
15	use informatics, software and communication technologies at a level required by their field
16	takesocial, scientific and ethical values into consderation in the stages of gathering, interpretation,and reportingdata.
17	develop strategies, interpret applications, evaluatethe gained results in the field of public relations and advertising with specific aims.
18	apply their fieldknowledge and their problem solving skills in interdisciplinary studies to contribute to science and society.