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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
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  5. Thesis
  6. Description
  • Description
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
TEZ700 - Thesis III. SEMESTER 0 +1 30.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ, DOÇ. DR. AYLA TOPUZ SAVAŞ, PROF. DR. FERRUH UZTUĞ, PROF. DR. NECİP SERDAR SEVER, DR. ÖĞR. ÜYESİ ÖMER KUTLU, PROF. DR. RASİME AYHAN YILMAZ, PROF. DR. ATILIM ONAY, PROF. DR. NEVZAT BİLGE İSPİR, DOÇ. DR. SERDAR YILDIZ, PROF. DR. SEVİL BAYÇU, PROF. DR. MİNE OYMAN, PROF. DR. MESUDE CANAN ÖZTÜRK, DOÇ. DR. YASEMİN ÖZGÜN, DOÇ. DR. GÜNAY MOTİF ATAR, DR. ÖĞR. ÜYESİ SEZGİN ATEŞ, DR. ÖĞR. ÜYESİ HALUK AKARSU, DOÇ. DR. YUSUF ZAFER CAN UĞURHAN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement Not applicable for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Discussion of scientific method and scientific knowledge concepts
Week - 2 Determination of the scientific research process
Week - 3 Scanning the literature
Week - 4 Scanning the literature
Week - 5 Development of thesis proposal
Week - 6 Defense of thesis proposal
Week - 7 Collection of data
Week - 8 Collection of data
Week - 9 Analysis of data
Week - 10 Analysis of data
Week - 11 Interpretation of the results
Week - 12 Proper reporting of the research
Week - 13 Proper reporting of the research
Week - 14 Conducting self-assessment

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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