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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. PhD in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Advertising Theories
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ604 - Advertising Theories I. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. RASİME AYHAN YILMAZ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Persuasian and the roots of persuasion
Week - 2 Persuasion and propaganda
Week - 3 Attitude concept and constructing substructures of attitude
Week - 4 The models of persuasion that explains the effects of advertising
Week - 5 Persuasive message types
Week - 6 How advertising works?
Week - 7 The psychology of advertising and mesage reception
Week - 8 Brand strategies
Week - 9 Creativity in advertising
Week - 10 Creative thinking techniques
Week - 11 Creative strategies in advertising
Week - 12 Appeal types in advertising
Week - 13 Style, tone and format types in advertising
Week - 14 Analysis of sample commercials

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Final Exam 1 60
Homework 1 40
Toplam (%) 100

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