Graduate School | Department of Advertising and Public Relations | Doctorate Degree (Ph.D) | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
LEE610	Research Ethics and Design	Required Courses	3+0	7.5
RHİ604	Advertising Theories	Required Courses	3+0	7.5
RHİ613	Research Project I	Required Courses	3+0	7.5
	Elective Courses			7.5
Sum				30

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ622	Digital Communication Strategies	Required Courses	3+0	7.5
RHİ624	Understanding Individual of Digital Age	Required Courses	3+0	7.5
	Elective Courses			7.5
Sum				22.5

III. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
DYS000	Qualifying Exam	Required Courses	0+0	0.0
Sum				0

IV. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900-0	Thesis (Thesis Proposal)	Required Courses	0+1	30.0
Sum				30

V. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

VI. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

VII. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

VIII. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TEZ900	Thesis	Required Courses	0+1	30.0
Sum				30

Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ623	Reputation Management	Elective Courses	3 + 0	7.5
RHİ625	Global Public Relation Strategies	Elective Courses	3 + 0	7.5
RHİ633	Advanced Analysis and Reporting I	Elective Courses	3 + 0	7.5
RHİ616	New Trends in Marketing Communications	Elective Courses	3 + 0	7.5
RHİ620	Cognitive and Emotional Advertising Approaches	Elective Courses	3 + 0	7.5
RHİ632	Postmodernism and Consumption Dİscussions	Elective Courses	3 + 0	7.5
RHİ634	Advanced Analysis and Reporting II	Elective Courses	3 + 0	7.5
RHİ636	Theoretical Approaches in Corporate Communication	Elective Courses	3 + 0	7.5

Ens.-Uzmanlık Alan Dersi

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
UZM900	Research in Area of Specialization	Ens.-Uzmanlık Alan Dersi	7 + 0	7.5