Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
MAİ206U -	VI. SEMESTER	0 +0	7.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There not other recommended courses
Recommended Resources	The textbook indicated below is the main required reading material in this course. However, learners may use some other materials, such as resources on the Internet, related to the topics covered in the required text.Özgür, A Ziya (ed) (2019) Marka İletişim Tasarımı ve Uygulamaları. Anadolu Üniversitesi Yayınları, No: 3435
Work Placement	No work placement is required.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction to Brand Design
Week - 2		Evaluation of Branding in terms of Market
Week - 3		Evaluation of Branding in terms of Market
Week - 4		All Elements of a Brand; Sensory and Experiential Branding
Week - 5		All Elements of a Brand; Sensory and Experiential Branding
Week - 6		Viral Brand Management and Digitalized Brands
Week - 7		Midterm exam
Week - 8		Brand Communities and Communication;
Week - 9		Brand Communities and Communication
Week - 10		Brand Communities and Communication;
Week - 11		Radio and Television in Brand Communication Applications
Week - 12		The Newest Paradigm in Brand Management: Neuromarking
Week - 13		New Trends in Brand Communication
Week - 14		Final Exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100