Akademik Dersler - Tanıtım

Last Updated: 02/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL218U -	II. SEMESTER	0 +0	5.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	Assoc. Prof. Emre Ozan AKSÖZ
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	E-learning portal
Work Placement	Not suitable for this course.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The Concept of Marketing and Its Relationship with Tourism Marketing
Week - 2		Tourism Marketing Overview
Week - 3		The Place of Marketing Mix Elements in Tourism Marketing
Week - 4		Extended Marketing Mix in Tourism Marketing Location of Elements
Week - 5		Market Segmentation, Target Marketing and Positioning
Week - 6		Practice Questions
Week - 7		Midterm
Week - 8		Marketing Information Systems and Marketing Research
Week - 9		Use of Social Media in Tourism Marketing
Week - 10		The Future of Tourism Marketing
Week - 11		The Future of Tourism Marketing II
Week - 12		Practice Questions I
Week - 13		Practice Questions II
Week - 14		Final Exams

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)