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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Communication Design and Management
  3. Master’s Degree Program in New Media and Communication
  4. Course Structure Diagram with Credits
  5. The Political Economy of New Media
  6. Description
  • Description
  • Learning Outcomes
  • Learning Outcomes - Program Qualifications
  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 11/11/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İLT556 - The Political Economy of New Media II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. FEYZA DALAYLI
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites This course has no prerequisites or co-requisites.
Courses Recomended
Recommended Resources 1. Vincent Mosco (2009). The Political Economy of Communication. Sage. 2. Robert W. McChesney (2008). The Political Economy of Media. Monthly Review Press. 3. Dallas Smythe (1981). Dependency Road: Communications, Capitalism, Consciousness, and Canada. Ablex. 4. Herbert Schiller (1992). Mass Communications and American Empire. Westview Press. 5. Edward S. Herman & Noam Chomsky (1988). Manufacturing Consent: The Political Economy of the Mass Media. Pantheon. 6. Peter Golding & Graham Murdock (1991). “Culture, Communications and Political Economy”. 7. Nicholas Garnham (1990). Capitalism and Communication. Sage. 8. Armand Mattelart (1991). Advertising International. Routledge. 9. Christian Fuchs (2014). Digital Labour and Karl Marx. Routledge. 10. Nick Srnicek (2017). Platform Capitalism. Polity Press. 11. Shoshana Zuboff (2019). The Age of Surveillance Capitalism. Profile Books.
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to the course and the general framework of the political economy approach
Week - 2 Fundamental concepts of political economy: labor, capital, commodity, and relations of production
Week - 3 Key figures in political economy I: Herbert Schiller and Herman & Chomsky
Week - 4 The political economy tradition in Europe: Golding & Murdock – Garnham – Mattelart – Fuchs
Week - 5 Communication and ideology I: Gramsci and hegemony – Althusser and ideological state apparatuses
Week - 6 Communication and ideology II: The Frankfurt School and the culture industry – The British Cultural Studies tradition
Week - 7 Media, ideology, and culture: The intersection of political economy and cultural studies
Week - 8 Introduction to the political economy of media in Turkey: 1980–2000 period and the emergence of media groups
Week - 9 Structural transformation of media in Turkey
Week - 10 Media ownership, concentration, and convergence
Week - 11 Digital capitalism and platform economy
Week - 12 Smythe and the audience commodity: Advertising, data, and user labor (Facebook, Google, YouTube as examples)
Week - 13 Digital labor and data economy: Platforms, algorithmic governance, and user-generated production
Week - 14 Contemporary debates: Artificial intelligence, content production, and the future of the media economy

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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