Graduate School | Department of Advertising and Public Relations | Master of Arts (MA) in Public Relations and Advertising

Last Updated: 21/09/2026

Public Relations and Advertising is a communication discipline. This discipline contains communications about products, services and brands. While in advertising, mass communication vehicles are used with a clear source and paid price, the public relations are also using additional tools such as face to face communication, publicity and events to create a change in the perception. In this field, the players are the manufacturing companies which need advertising and public relations, the agencies which produce the messages and activities towards advertising and public relations, media where those messages and activities are placed and consumer who are the receivers of those messages and activities. In the Department, theoretical and practical courses aimed at research, planning, practice and evaluation to reveal the message or event for any product, service or brand. The Department of Public Relations and Advertising, established in 1982 as Communication Arts, is one of the most respected Public Relations and Advertising departments in Turkey. In 2001, the name of Communication Arts was changed to Advertising and Public Relations, and then, in 2008, to Public Relations and Advertising. The Department of Public Relations and Advertising is accredited and certified by the International Advertising Association (IAA) and European Institute for Commercial Communications Education (EFCCE). The department is located at Yunus Emre Campus and 7 professors, 6 associate professors, 6 assistant professors, 2 lecturers, 1 research assistant doctor and 2 research assistants are currently working in the department. The Department is governed by one chairman. According to the academic studies of faculty members, they are divided into two groups as advertising and public relations.

Admission to graduate programmes is governed by the relevant legislation on graduate education, the Anadolu University Regulation on Graduate Education and Examinations, and the admission requirements announced by the relevant Graduate School. Depending on the programme, admission decisions may take into account the Academic Personnel and Graduate Education Entrance Examination (ALES) score, foreign language proficiency, undergraduate or graduate grade point average, written scientific assessment examination, interview, portfolio, and/or other programme-specific selection criteria.
Candidates who are offered admission must complete their registration within the deadlines announced by the relevant Graduate School and submit all required documentation. Admission through horizontal transfer is carried out in accordance with the Anadolu University Regulation on Graduate Education and Examinations and the procedures established by the relevant Graduate School. The application and admission procedures for international applicants are conducted in accordance with the admission requirements and supporting documentation approved by the Senate of Anadolu University.

Recognition of prior learning is carried out in accordance with the relevant higher education legislation, the University's regulations governing education, examinations and assessment, and the institutional principles for exemption and credit transfer. Students may apply, within the specified deadlines, for exemption and credit transfer based on courses successfully completed at another higher education institution or on equivalent prior learning. Applications are evaluated by the relevant board or commission with due consideration of course content, credit/ECTS values, grades obtained, and their compatibility with the curriculum and learning outcomes of the relevant programme.

All students enrolled at Anadolu University are assigned a faculty academic advisor to provide guidance and support throughout their studies. Academic advisors offer counselling from the beginning of the student's academic programme until graduation, assisting students with academic, administrative, and other matters related to university life. In particular, advisors provide guidance during course registration and course selection processes, monitor students' academic progress, and support them in making informed decisions regarding their educational pathways.
For further information, please refer to the Academic Advising Directive of Anadolu University.

The programme is delivered in face-to-face / blended mode. Students are enrolled on the programme as (full-time / part-time) students. Teaching and learning activities are conducted in accordance with the programme curriculum, including the semester structure, scheduled class hours, practical components, and, where applicable, online learning environments.

A variety of assessment methods such as mid-term(s), assignment(s), exercise(s), project(s), practice(s), and a final exam are implemented in the programme. Assessment methods may include classical test(s), multiple-choice test(s), homework(s), performance evaluation(s), and product evaluation(s). In order to graduate from the programme, cumulative GPA must be minimum 2.00. A course grade is constituted by evaluating the above stated elements and given by using letters. Letter grades and their associated coefficients are as follows;
Theoretical assignments, practice based assignments, case study analysis, classroom presentation and written exams.

Grade	Coefficient
AA	4,0
AB	3,7
BA	3,3
BB	3,0
BC	2,7
CB	2,3
CC	2,0
CD	1,7
DC	1,3
DD	1,0
FF	0,0

A student is required to successfully complete a minimum of 7 courses, not less than 52,5 ECTS credits, take the required seminar and the Field Specialization courses and write and defend a Master’s Thesis, have a minimum GPA of 2.50/4.00 and no letter grades lower than CC, YT and no YZ, DZ grades.

To be awarded a Master's Degree with Thesis, students must successfully complete at least seven courses, a seminar course, specialisation courses, and a master's thesis, corresponding to a minimum of 120 ECTS credits. To qualify for graduation, students must obtain a grade of Satisfactory (YT) or CC or above in all courses, achieve a minimum CGPA of 2.50 on a 4.00 scale, successfully defend their thesis before an examination committee, publish at least one article in a peer-reviewed journal or one paper in a peer-reviewed conference related to their field of study, and satisfy all other graduation requirements prescribed by the programme.

Students who successfully fulfil all programme requirements are awarded a Master's Degree Diploma in Master of Arts (MA) in Public Relations and Advertising.. Graduates obtain a Level 7 (Master's Degree) qualification within the Turkish Qualifications Framework (TQF).

The purpose of the department is to train students as professionals who will undertake advertising and PR-related responsibilities in a wide variety of public institutions, private corporations, and non-governmental organizations. The graduates of the department are expected to analyze communication problems in various organizations, produce functional solutions for them, develop appropriate media toward the solution, implement integrated communication strategies, and evaluate the effectiveness of applications as well as their efficiency. After the graduation, studentscan carry out scientificresearchin PR & Advertising and reletad areas as scientific experts.

Graduates of Master's Degree programmes with a thesis are eligible to apply for Doctoral (PhD) or Proficiency in Arts programmes in accordance with the relevant legislation governing graduate education.


PROF. DR. NECİP SERDAR SEVER
ASSOC. PROF. DR. SERDAR YILDIZ
ASSIST. PROF. DR. HALUK AKARSU
ECTS Department Coordinator
PROF. DR. NEVZAT BİLGE İSPİR