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  1. Graduate School
  2. Department of Advertising and Public Relations
  3. PhD in Public Relations and Advertising
  4. About the Programme
Last Updated: 21/09/2026

Public Relations and Advertising is a communication discipline. This discipline contains communications about products, services and brands. While in advertising, mass communication tools are used with a certain source and a price to be paid,in public relations, additional tools such as face to face communication and publicity events are used to create a change in the perception. In this field, the players are the manufacturing companies which need advertising and public relations, the agencies which produce the messages and activities towards advertising and public relations, media where those messages and activities are launched and the consumer.  In the Department, theoretical and practical courses aimed at research, planning, practice and evaluation to reveal the message or event for any product, service or brand. The Department of Public Relations and Advertising, established in 1982 as Communication Arts, is one of the most respected Public Relations and Advertising departments in Turkey. In 2001, the name of the department was changed from Communication Arts to Advertising and Public Relations, and then, in 2008, to Public Relations and Advertising. The Department of Public Relations and Advertising is accredited and certified by the International Advertising Association (IAA) and European Institute for Commercial Communications Education (EFCCE). The department is located on Yunus Emre Campus and 7 professors, 6 associate professors, 6 assistant professors, 2 lecturers, 1 research assistant doctor and 2 research assistants are currently working in the department.The Department is governed by one chairman. The faculty are divided into two groups as advertising and public relations according to the academic studies.

Admission to graduate programmes is governed by the relevant legislation on graduate education, the Anadolu University Regulation on Graduate Education and Examinations, and the admission requirements announced by the relevant Graduate School. Depending on the programme, admission decisions may take into account the Academic Personnel and Graduate Education Entrance Examination (ALES) score, foreign language proficiency, undergraduate or graduate grade point average, written scientific assessment examination, interview, portfolio, and/or other programme-specific selection criteria.
Candidates who are offered admission must complete their registration within the deadlines announced by the relevant Graduate School and submit all required documentation. Admission through horizontal transfer is carried out in accordance with the Anadolu University Regulation on Graduate Education and Examinations and the procedures established by the relevant Graduate School. The application and admission procedures for international applicants are conducted in accordance with the admission requirements and supporting documentation approved by the Senate of Anadolu University.
General admission requirements stated under Info on the Institution on this website are being applied to start this programme.

Recognition of prior learning is carried out in accordance with the relevant higher education legislation, the University's regulations governing education, examinations and assessment, and the institutional principles for exemption and credit transfer. Students may apply, within the specified deadlines, for exemption and credit transfer based on courses successfully completed at another higher education institution or on equivalent prior learning. Applications are evaluated by the relevant board or commission with due consideration of course content, credit/ECTS values, grades obtained, and their compatibility with the curriculum and learning outcomes of the relevant programme.

All students enrolled at Anadolu University are assigned a faculty academic advisor to provide guidance and support throughout their studies. Academic advisors offer counselling from the beginning of the student's academic programme until graduation, assisting students with academic, administrative, and other matters related to university life. In particular, advisors provide guidance during course registration and course selection processes, monitor students' academic progress, and support them in making informed decisions regarding their educational pathways.
For further information, please refer to the Academic Advising Directive of Anadolu University.

The programme is delivered in face-to-face / blended mode. Students are enrolled on the programme as (full-time / part-time) students. Teaching and learning activities are conducted in accordance with the programme curriculum, including the semester structure, scheduled class hours, practical components, and, where applicable, online learning environments.

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Grade Coefficient
AA 4,0
AB 3,7
BA 3,3
BB 3,0
BC 2,7
CB 2,3
CC 2,0
CD 1,7
DC 1,3
DD 1,0
FF 0,0

A student with an MA/MS degree is required to successfully complete a minimum of 7 courses, not less than 52,5 ECTS credits on the other hand student without an MA/MS degree enrolling in the doctorate programs is required to successfully complete a minimum of 14 courses not less than 105 ECTS credits. Both groups of students are required take the required Field Specialization course, pass the qualifying exam, have an accepted dissertation proposal and successfully compete doctorate dissertation work with a minimum of 60 ECTS credits, have a minimum GPA of 3.00/4.00 and no letter grades lower than CC and no YT, DZ grades.
A student with an MA/MS degree is required to successfully complete a minimum of 7 courses, not less than 52,5 ECTS credits. Students are required take the required Field Specialization course, pass the qualifying exam, have an accepted dissertation proposal and successfully compete doctorate dissertation work with a minimum of 60 ECTS credits, have a minimum GPA of 3.00/4.00 and no letter grades lower than CC and no YT, DZ grades.

To be awarded a Doctoral Degree (PhD), students admitted with a Master's degree must successfully complete at least seven courses, a seminar course, and the doctoral qualifying examination, corresponding to a minimum of 60 ECTS credits. Students admitted directly with a Bachelor's degree must successfully complete at least fourteen courses, a seminar course, and the doctoral qualifying examination, corresponding to a minimum of 120 ECTS credits. In addition, both groups must successfully complete a thesis proposal, specialisation courses, and the doctoral dissertation, corresponding to a minimum of 180 ECTS credits, and successfully defend the dissertation before an examination committee.
To qualify for graduation, students must obtain a grade of Satisfactory (YT) or CC or above in all courses, achieve a minimum CGPA of 3.00 on a 4.00 scale, and have at least one article published or formally accepted for publication in an indexed peer-reviewed journal relevant to their field of study.
A student is required to successfully complete the designated program of courses meet a minimum of 240 ECTS credit requirement and have a minimum GPA of 2.00/4.00 and no FF, DZ or YZ grades.

Students who successfully fulfil all programme requirements are awarded a Doctoral Degree (PhD) Diploma in PhD in Public Relations and Advertising.. Graduates obtain a Level 8 (Doctoral Degree) qualification within the Turkish Qualifications Framework (TQF).

The purpose of the department is to train students as professionals who will undertake advertising and PR-related responsibilities in a wide variety of public institutions, private corporations, and non-governmental organizations. The graduates of the department are expected to analyze communication problems in various organizations, produce functional solutions for them, develop appropriate media toward the solution, implement integrated communication strategies, and evaluate the effectiveness of applications as well as their efficiency. After the graduation, students can produce various kind of scientific information about PR & Advertising and related areas as a doctor of PR and Advertising

The Doctoral Degree (PhD) represents Level 8, the highest academic qualification within the Turkish Qualifications Framework (TQF). Accordingly, there is no higher academic degree following the completion of a doctoral programme. Graduates may pursue academic careers as faculty members, researchers, or continue their scholarly development through postdoctoral research programmes at national or international higher education and research institutions.
PROF. DR. NECİP SERDAR SEVER
ASSOC. PROF. DR. SERDAR YILDIZ
ASSIST. PROF. DR. HALUK AKARSU
ECTS Department Coordinator
PROF. DR. NEVZAT BİLGE İSPİR

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