Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Introduction to Marketing Management
  5. Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes Program Qualifications
PY1 PY2 PY3 PY4 PY5 PY6 PY7 PY8 PY9 PY10 PY11 PY12 PY13 PY14 PY15 PY16 PY17 PY18 PY19 PY20 PY21 PY22 PY23 PY24 PY25 PY26 PY27 PY28 PY29 PY30 PY31
LO-1 Distinguishes the content of marketing and its approaches. -Defines the concept of marketing and its content. - Associates some concepts related to marketing. -Compares basic marketing approaches, -Illustrates new marketing trends. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
LO-2 Evaluates hot to determine market opportunities and target market. -Distinguishes environmental factors in marketing. -Explains marketing information system and marketing research. -Defines the types of market and consumer behaviors. -Illustrates market segmentation and strategies of target market selection. -Illustrates positioning strategies. -Defines the process of marketing planning. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
LO-3 Classifies the marketing mix offered by the business to the market. -Distinguishes the product and the services. -Illustrates product strategies. -Defines marketing channels and retailing. - Distinguishes the concept of pricing and its strategies. -Illustrates the promotion mix. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
LO-4 Describes international marketing. -Illustrates internationalization motives. -Distinguishes theories of internationalization. -Defines the environmental factors in international marketing. - Defines international marketing strategies. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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