Anadolu Info Package Anadolu Info Package
  • Info on the Institution
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  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Business Administration (Distance Education)
  5. Course Structure Diagram with Credits
  6. Marketing Management
  7. Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes Program Qualifications
PY1 PY2 PY3 PY4 PY5 PY6 PY7 PY8 PY9 PY10 PY11 PY12 PY13 PY14
LO-1 Distinguishes the content of marketing and its approaches.\n -Defines the concept of marketing and its content. \n- Associates some concepts related to marketing. \n-Compares basic marketing approaches, \n-Illustrates new marketing trends. - - - - - - - - - - - - - -
LO-2 Evaluates hot to determine market opportunities and target market. \n-Distinguishes environmental factors in marketing. \n-Explains marketing information system and marketing research. \n-Defines the types of market and consumer behaviors. \n-Illustrates market segmentation and strategies of target market selection. \n-Illustrates positioning strategies. -Defines the process of marketing planning. - - - - - - - - - - - - - -
LO-3 Classifies the marketing mix offered by the business to the market. \n-Distinguishes the product and the services. \n-Illustrates product strategies. \n-Defines marketing channels and retailing. \n- Distinguishes the concept of pricing and its strategies. \n-Illustrates the promotion mix. - - - - - - - - - - - - - -
LO-4 Describes international marketing. \n-Illustrates internationalization motives. \n-Distinguishes theories of internationalization. \n-Defines the environmental factors in international marketing. \n- Defines international marketing strategies. - - - - - - - - - - - - - -

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