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LO-1
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Distinguishes the content of marketing and its approaches.
-Defines the concept of marketing and its content.
- Associates some concepts related to marketing.
-Compares basic marketing approaches,
-Illustrates new marketing trends. |
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LO-2
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Evaluates hot to determine market opportunities and target market.
-Distinguishes environmental factors in marketing.
-Explains marketing information system and marketing research.
-Defines the types of market and consumer behaviors.
-Illustrates market segmentation and strategies of target market selection.
-Illustrates positioning strategies. -Defines the process of marketing planning. |
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LO-3
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Classifies the marketing mix offered by the business to the market.
-Distinguishes the product and the services.
-Illustrates product strategies.
-Defines marketing channels and retailing.
- Distinguishes the concept of pricing and its strategies.
-Illustrates the promotion mix. |
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LO-4
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Describes international marketing.
-Illustrates internationalization motives.
-Distinguishes theories of internationalization.
-Defines the environmental factors in international marketing.
- Defines international marketing strategies. |