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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Business Administration (Distance Education)
  5. Course Structure Diagram with Credits
  6. Marketing Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL551 - Marketing Management I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. MİNE OYMAN
Mode of Delivery The mode of delivery of this course is distance and online
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended It is suggested for students to take İŞL 543 Customer Relationship Management course.
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The concept and the content of marketing management
Week - 2 Marketing Management Approach and New Trends
Week - 3 Analysis of Marketing Opportunities: Marketing Environment
Week - 4 Analysis of Marketing Opportunities: Marketing Information System and Marketing Research
Week - 5 Strategic planning and the marketing process
Week - 6 Market types and consumer behavior
Week - 7 Market segmentation, targeting and positoning strategies
Week - 8 Product and Service Concept
Week - 9 New product development and product life-cycle strategies
Week - 10 Service marketing
Week - 11 Distribution channels and retailing
Week - 12 Pricing and pricing strategies
Week - 13 Promotion
Week - 14 International Marketing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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