Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Customer Relationship Management: Definition, Scope, Importance
Week - 2	Customer Relationship Management: Definition, Scope, Importance
Week - 3	Communication with Customers and Its Dimensions
Week - 4	Customer Loyalty and Quality in Services
Week - 5	Customer Loyalty and Quality in Services
Week - 6	Strategic Approach in Customer Relations Planning and Implementation Process of Customer Relations
Week - 7	Midterm Exam
Week - 8	Strategic Approach in Customer Relations Planning and Implementation Process of Customer Relations
Week - 9	Organizational Culture and Customer Relations
Week - 10	Organizational Culture and Customer Relations
Week - 11	Customer Relationship Management Applications
Week - 12	Customer Relationship Management Applications
Week - 13	Problems Encountered in Customer Relations and Solutions .
Week - 14	Final Exam