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Week - 1 |
Integrated Marketing Communications and Advertising |
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Week - 2 |
Advertising Campaign Process |
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Week - 3 |
Situation Analysis |
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Week - 4 |
Development of Marketing Communication Strategy |
|
Week - 5 |
Creative Strategy Development Phase |
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Week - 6 |
Implementation Phase of Creative Strategy |
|
Week - 7 |
Midterm |
|
Week - 8 |
Planning Other Marketing Communications |
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Week - 9 |
Media and Media Planning |
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Week - 10 |
Media Plan Strategies and Media Buying |
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Week - 11 |
Advertising Effectiveness and Measuring Advertising Effectiveness |
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Week - 12 |
Methods Used in Measuring the Effectiveness of Advertising |
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Week - 13 |
Transformation of Advertising in The New Media Environment |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English