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Week - 1
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Integrated Marketing Communications and Advertising |
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Week - 2
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Advertising Campaign Process |
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Week - 3
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Situation Analysis |
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Week - 4
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Development of Marketing Communication Strategy |
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Week - 5
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Creative Strategy Development Phase |
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Week - 6
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Implementation Phase of Creative Strategy |
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Week - 7
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Midterm |
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Week - 8
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Planning Other Marketing Communications |
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Week - 9
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Media and Media Planning |
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Week - 10
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Media Plan Strategies and Media Buying |
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Week - 11
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Advertising Effectiveness and Measuring Advertising Effectiveness |
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Week - 12
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Methods Used in Measuring the Effectiveness of Advertising |
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Week - 13
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Transformation of Advertising in The New Media Environment |
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Week - 14
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Final Exam |
Anadolu Info Package 
Turkish
English