Anadolu Info Package Anadolu Info Package
  • Info on the Institution
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  • Turkish
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Open Education Faculty
  • Public Relations And Advertising
  • Course Structure Diagram with Credits
  • Integrated Marketing Communications (Imc)
  • Content
  • Description
  • Content
  • Learning Outcomes
  • Learning Activities and Teaching Methods
  • Course's Contribution to Prog.
  • Assessment Methods

Weeks Topics
Week - 1 Marketing Communications: Definition and Reasons for Development
Week - 2 Advertising
Week - 3 Advertising 2
Week - 4 Public Relations and Publicity
Week - 5 Public Relations and Publicity 2
Week - 6 Sales Promotion and Personal Selling
Week - 7 Midterm
Week - 8 -
Week - 9 Communication Dimension of Product, Price and Distribution
Week - 10 Word of Mouth Communication and Marketing
Week - 11 Practice Approaches and New Media in Integrated Marketing Communications
Week - 12 Practice Approaches and New Media in Integrated Marketing Communications 2
Week - 13 Integrated Marketing Communication Management
Week - 14 FINAL EXAM

  • Info on the Institution
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  • General Description
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  • General Admission Requirements
  • Recognition of Prior Learning
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  • ECTS Credit Allocation
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