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Week - 1 |
Customer Relationship Management: Definition, scope, importance
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Week - 2 |
Customer concept |
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Week - 3 |
Customer communication |
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Week - 4 |
Customer relations in travel and hospitality organizations |
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Week - 5 |
Service and quality concepts |
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Week - 6 |
Customer satisfaction and loyalty |
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Week - 7 |
Customer satisfaction and loyalty |
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Week - 8 |
Creating value for the customer |
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Week - 9 |
Complaints Management in Travel and Hospitality Organizations |
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Week - 10 |
Complaint |
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Week - 11 |
Complaints management process |
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Week - 12 |
Complaints management process |
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Week - 13 |
Online consumer behavior in tourism |
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Week - 14 |
The importance of review and e-complaint websites |
Anadolu Info Package 
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