Week - 1 |
What is Techno-Entrepreneurship? Basic Concepts |
Week - 2 |
Characteristics of techno-entrepreneurs |
Week - 3 |
Commercialization: Idea to Market |
Week - 4 |
Principles of Marketing and Basic Concepts |
Week - 5 |
Introduction to Entrepreneurial Marketing |
Week - 6 |
Entrepreneurial Marketing Practice |
Week - 7 |
Marketing of Innovations & High-Tech Products |
Week - 8 |
Knowledge of consumer & Customer relations |
Week - 9 |
Creating Value by Networking |
Week - 10 |
Market Knowledge and Research |
Week - 11 |
Marketing Plan |
Week - 12 |
Marketing Plan |
Week - 13 |
Sustainability & Innovator’s Dilemma |
Week - 14 |
Future of Techno-Entrepreneurship & Effects on Marketing |