Language of Instruction |
Türkçe |
Course Type |
Elective Courses |
Course Instructor(s) |
DR. ÖĞR. ÜYESİ DİLŞAD KIRSELİOĞLU |
Mode of Delivery |
Distance Education |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
Introduction to Business, Business Management, Introduction to Marketing, Entrepreneurship |
Recommended Reading List |
|
Assessment methods and criteria |
Two assignments, one final |
Work Placement |
None |
Catalog Content |
Techno-Entrepreneurship: Definitions, Concepts, History; Characteristics of Techno-Entrepreneur: Accumulation, Education and Personality; From Idea to Market: Emergence of business idea and commercialization process, Road maps; Entrepreneurial Marketing: Concepts, Strategy and Application; Innovation and Marketing of High Technology; Consumer Information and Customer Relationship Management; Creating Value on Business Networks; Market Knowledge; Preparing and Writing a Marketing Plan; Sustainability and the Dilemma of Innovators: Concepts, Reasons for Failure; Future of Techno-Entrepreneurship and Its Impact on Marketing: Trends and Perspectives. |