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Week - 1
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what is advertising business? |
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Week - 2
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Theories of advertising. |
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Week - 3
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Practical models. |
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Week - 4
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Theories of learning and their role in advertising. |
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Week - 5
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Advertising media. |
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Week - 6
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Advertising media planning terminology and its processes. |
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Week - 7
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Advertising media planning terminology and its processes. |
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Week - 8
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Advertising Planning. |
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Week - 9
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Creative processes in advertising. |
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Week - 10
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Print ad types. |
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Week - 11
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Billboards and open air ads. |
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Week - 12
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TV advertising. |
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Week - 13
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Ad message appeals. |
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Week - 14
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Wrapping up and presentations. |
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