Week - 1 |
Concept of Tourism Marketing; Development and importance of Tourism Marketing |
Week - 2 |
Structure of Market in Tourism; Tourist Behavior |
Week - 3 |
Tourism Product And Service Policies |
Week - 4 |
Pricing Policies in Tourism |
Week - 5 |
Distribution Channels in Tourism; Travel Agencies andTour Operators |
Week - 6 |
Promotion in tourism |
Week - 7 |
Destination management in tourism |
Week - 8 |
Marketing Planning in tourism |
Week - 9 |
Strategic Planning And Management in Tourism |
Week - 10 |
Market reseach in tourism |
Week - 11 |
Marketing Controlling And Performance Measurement |
Week - 12 |
Marketing Research in Tourism; Global Tourism Strategies |
Week - 13 |
Marketing of Meeting Tourism |
Week - 14 |
Importance of Communication in Tourism and Public Relations |