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Week - 1 |
Introduction to Web Analytics |
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Week - 2 |
Basic Concepts of Web Analytics: Client and Server Logs, Digital Data, Web, Analytic |
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Week - 3 |
Web Analytics Categories: off-site and on-site web analytics |
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Week - 4 |
Usage Areas of Web Analytics: Web Sites, Optimization, Performance, User Interactions, User Behaviors, Comparison, Segmentation |
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Week - 5 |
Performance Indicators and Analytical Techniques |
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Week - 6 |
Real Time Web Analytics |
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Week - 7 |
Reporting of Web Analytics |
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Week - 8 |
Dashboards |
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Week - 9 |
Special Techniques and Reports for Google |
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Week - 10 |
Visualization of Web Analytics |
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Week - 11 |
Google Analytics: Management, Reporting, Customization |
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Week - 12 |
Mint |
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Week - 13 |
Open Web Analytics |
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Week - 14 |
Piwic: Multidirectional Web Analytics |
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