| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MEHMET FIRAT |
| Mode of Delivery |
The mode of delivery of this course is distance education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Determined by the graduate adviser based on student needs |
| Recommended Reading List |
Kaushik, A. (2010). Web analytics 2.0: The art of online accountability and science of customer centricity. John Wiley & Sons. |
| Assessment methods and criteria |
Evaluation components include a midterm and a final exam. |
| Work Placement |
N/A |
| Catalog Content |
Introduction to Web Analytics; Basic Concepts of Web Analytics: Client and Server Logs, Digital Data, Web, Analytic; Web Analytics Categories: off-site and on-site web analytics; Usage Areas of Web Analytics: Web Sites, Optimization, Performance, User Interactions, User Behaviors, Comparison, Segmentation; Performance Indicators and Analytical Techniques; Real Time Web Analytics; Reporting of Web Analytics; Dashboards; Special Techniques and Reports for Google; Visualization of Web Analytics; Google Analytics: Management, Reporting, Customization; Mint; Open Web Analytics; Piwic; Multidirectional Web Analytics. |
Anadolu Info Package 
Turkish 
English