Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The concept and the content of marketing management
Week - 2	Marketing Environment
Week - 3	Analysis of Marketing Opportunities: Marketing Environment
Week - 4	Analysis of Marketing Opportunities: Marketing Information System and Marketing Research
Week - 5	Strategic planning and the marketing process
Week - 6	Market types and consumer behavior
Week - 7	Market segmentation, targeting and positoning strategies
Week - 8	Product and Service Concept
Week - 9	New product development and product life-cycle strategies
Week - 10	Service marketing
Week - 11	Distribution channels and retailing
Week - 12	Pricing and pricing strategies
Week - 13	Promotion
Week - 14	International Marketing