Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • Turkish
    • Turkish Turkish
    • English English
Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Graduate School
  • Department of Business Administration
  • (Non-Thesis) Master of Business Adm. (MBA) Degree
  • Marketing Management
  • Matrix of Course& Program Qualifications

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Key Learning Outcomes14561314
Business Management223203
Ethics of Science and Research Techniques132323
Customer Relationship Management
Sustainability and Marketing222323
Marketing Strategy and Management333323
Digital Marketing ve Social Media Management313300
Service Marketing and Management323111
Industrial/B2B Marketing Strategies333313
Consumer Behavior223210
Retailing Management223213
Brand Management122211
International Marketing Strategies323222
Marketing Communication Management333323
Sales Techniques and Sales Management223213
New Product Development Process in Businesses111211
Social Responsibility and Ethical Dimension of Marketing323313
Research and Analysis in Marketing333333

0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
  • Info on the Institution
  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance
  • Info on Degree Programmes
  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education
  • Info for Students
  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office
  • Info for Students
  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Associations