Graduate School | Department of Business Administration | (Non-Thesis) Master of Business Adm. (MBA) Degree | Marketing Management

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
DPU500	Term Project	Required Courses	3+0	0.0
	Elective Courses			30.0
Sum				30

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL555	Sustainability and Marketing	Elective Courses	3 + 0	6.0
PZY501	Marketing Strategy and Management	Elective Courses	3 + 0	6.0
PZY503	Service Marketing and Management	Elective Courses	3 + 0	6.0
PZY505	Consumer Behavior	Elective Courses	3 + 0	6.0
PZY507	Brand Management	Elective Courses	3 + 0	6.0
PZY509	Marketing Communication Management	Elective Courses	3 + 0	6.0
PZL522	Customer Relationship Management	Elective Courses	3 + 0	6.0
PZY502	Digital Marketing ve Social Media Management	Elective Courses	3 + 0	6.0
PZY504	Industrial/B2B Marketing Strategies	Elective Courses	3 + 0	6.0
PZY506	Retailing Management	Elective Courses	3 + 0	6.0
PZY508	International Marketing Strategies	Elective Courses	3 + 0	6.0
PZY510	Sales Techniques and Sales Management	Elective Courses	3 + 0	6.0
PZY512	Social Responsibility and Ethical Dimension of Marketing	Elective Courses	3 + 0	6.0
PZY514	Research and Analysis in Marketing	Elective Courses	3 + 0	6.0