|
Week - 1 |
General characteristics of services indüstry |
|
Week - 2 |
Services economy |
|
Week - 3 |
Characteristics of service as a product |
|
Week - 4 |
Services branding |
|
Week - 5 |
Pricing of services |
|
Week - 6 |
Demand and capasity management in services industry |
|
Week - 7 |
Distribution of services |
|
Week - 8 |
Marketing communication for services |
|
Week - 9 |
Services and people (customer and personnel) |
|
Week - 10 |
Phisical evidences of services |
|
Week - 11 |
Customer relationship management |
|
Week - 12 |
Conceptualization of services quality |
|
Week - 13 |
Dimensions of services quality and improving quality |
|
Week - 14 |
Internationalization of services |
Anadolu Info Package 
Turkish 
English