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Week - 1 |
Persuasian and the roots of persuasion |
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Week - 2 |
Persuasion and propaganda |
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Week - 3 |
Attitude concept and constructing substructures of attitude |
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Week - 4 |
The models of persuasion that explains the effects of advertising |
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Week - 5 |
Persuasive message types |
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Week - 6 |
How advertising works? |
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Week - 7 |
The psychology of advertising and mesage reception |
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Week - 8 |
Brand strategies |
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Week - 9 |
Creativity in advertising |
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Week - 10 |
Creative thinking techniques |
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Week - 11 |
Creative strategies in advertising |
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Week - 12 |
Appeal types in advertising |
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Week - 13 |
Style, tone and format types in advertising |
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Week - 14 |
Analysis of sample commercials |
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