|
Week - 1
|
Development of New Communication Technologies |
|
Week - 2
|
Information Society Concept |
|
Week - 3
|
Impact of Digital Communication Concepts and Corporate Communications |
|
Week - 4
|
Configuring Digital Communication Strategy |
|
Week - 5
|
Corporate Communications in Social Media Applications |
|
Week - 6
|
User-generated content and interaction |
|
Week - 7
|
Use of Social Media in Media Relations |
|
Week - 8
|
Use of Digital Strategy for Internal Communication |
|
Week - 9
|
Use of Digital Strategy for Investor Relations |
|
Week - 10
|
Use of Digital Strategy for Corporate Social Responsibility |
|
Week - 11
|
Use of Digital Strategy in Crisis Communication |
|
Week - 12
|
Corporate Reputation in Social Media |
|
Week - 13
|
Social Media Measurements |
|
Week - 14
|
Social Impact of Social Media |