Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Customer relationship concepts and features
Week - 2	Customer relationship concepts and features
Week - 3	Communicating with customers
Week - 4	Communication with consumers
Week - 5	Customer Service and service quality
Week - 6	Customer satisfaction, loyalty and retention
Week - 7	Midterm
Week - 8	CRM programs and application
Week - 9	Customer complaint management
Week - 10	Customer complaint management
Week - 11	Measurement of customer relationships
Week - 12	Measurement of customer relationships
Week - 13	Customer-oriented organizational culture
Week - 14	Final exam