|
Week - 1 |
Introduction |
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Week - 2 |
E-commerce concepts and features |
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Week - 3 |
E-pazarlama concepts and features |
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Week - 4 |
E-Retailing Concept and Features |
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Week - 5 |
The Development of E-Retailing in the World and in Turkey |
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Week - 6 |
E-Retail Business Models |
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Week - 7 |
Midterm exam |
|
Week - 8 |
Understanding the Digital Consumer |
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Week - 9 |
E-Store Design |
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Week - 10 |
Security and Payment Systems in Electronic Shopping |
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Week - 11 |
Electronic Service (E-Service) and Electronic Customer Relationship Management (E-CRM) |
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Week - 12 |
Mobile Shopping |
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Week - 13 |
Omnichannel Retailing and the Future of Retailing |
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Week - 14 |
Final exam |
Anadolu Info Package 
Turkish 
English