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Week - 1 |
Data-Driven Brand Analysis |
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Week - 2 |
Information Resources in the Scientific Research Process |
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Week - 3 |
Research Approaches and Designs |
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Week - 4 |
Quantitative Analyses: Descriptive and Predictive Statistics |
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Week - 5 |
Quantitative Analyses: Sentiment and Social Network Analyses |
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Week - 6 |
Qualitative Analyses: Content and Discourse Analyses |
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Week - 7 |
Mid-Term |
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Week - 8 |
Brand Communication Research and other communication research |
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Week - 9 |
Physiological Measurements and Attitude Scales |
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Week - 10 |
Survey |
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Week - 11 |
İnterview |
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Week - 12 |
Observation |
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Week - 13 |
Data Interpretation |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English