| Catalog Content |
Data-Driven Brand Communication: From data for Knowledge, Decision Making, Information Resources, Research and Analysis; Research Approaches and Designs: Main Concepts, Research Approaches, Quantitative Research Designs, Qualitative Research Designs, Mixed Research Designs; Quantitative Analyses: Descriptive Statistics, Predictive Statistics, Big Data, Sentiment Analysis, Social Network Analysis; Qualitative Analyses: Qualitative Data Analysis Process, Content Analysis, Discourse Analysis; Other Analyses: Media Measurement Studies, SWOT Analysis, Physiological Measurements, Attitude Scales; Survey; Interview and Observation; Data Interpretation and Reporting |
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