Week - 1 |
ability to describe concept of public relations |
Week - 2 |
ability to explain aims, functions and models of internal public relations |
Week - 3 |
ability to describe media relations |
Week - 4 |
ability to explain the techineques which is used on traditional and digital media relations |
Week - 5 |
ability to compare with private ans public sector public relations practices |
Week - 6 |
ability to explain how to consider public relations ans communication pracrices in context of governance |
Week - 7 |
mid-term |
Week - 8 |
ability to define concept of issues management |
Week - 9 |
abilitiy to explain concept of crisess management |
Week - 10 |
ability to explain concept of corporate social responsibility |
Week - 11 |
ability to explain concepts which are related to corporate social responsibility |
Week - 12 |
ability to explain coprporate reputation |
Week - 13 |
ability to explain components of coprporate reputation |
Week - 14 |
final examinations |