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Week - 1 |
The advertising campaign process and its levels and the sides to the advertising campaign are explained. |
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Week - 2 |
Situation Analysis in Advertising Campaigns
stages are described |
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Week - 3 |
Strategic Planning and Creative Strategy are explained. |
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Week - 4 |
How Creative Applications in Advertising are realized is explained with examples of different media |
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Week - 5 |
Exam questions and answers for the first 4 units were realized |
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Week - 6 |
Characteristics of Traditional Media as Advertising Tools and Media Planning are explained. |
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Week - 7 |
It is explained how Digital Media Planning is realized in Advertising Campaigns. |
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Week - 8 |
It is explained how effectiveness measurement is realized in advertising campaigns. |
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Week - 9 |
The relationship between Advertising Campaigns and Other Marketing Communication Practices is explained. |
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Week - 10 |
Questions about the last 4 units of the book are asked and answered. |
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Week - 11 |
Yok |
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Week - 12 |
Yok |
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Week - 13 |
Yok |
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Week - 14 |
Yok |
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