| Catalog Content |
The textbook titled Advertising Campaign Process has been prepared to explain what an advertising campaign is and how the campaign process should be implemented. For this reason, the stages that make up the advertising campaign process are discussed and explained step by step. In this context, the process starts with the situation analysis, continues with the explanation of how strategic planning and creative strategies are created in traditional and digital media, and finally ends with the measurement of whether the resulting campaign is effective or not. |
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